We do what we have to do so we can do what we want to do.
I spend my day receiving emails like this:
Thanks for thinking of Costco. Costco does not participate in search, retargeting, display, etc. We do not pay for any form of advertising and we do not heavily participate in Facebook. We have 50M cardmembers and we spend our time and money on initiatives to drive our already loyal member base to the web. We do this with a 100% in-house model to keep costs low for our members. The philosophy has been in place for 25+ years and I don’t see it changing anytime soon.
Ginnie also forwarded your email to me and asked me to respond so no need to reach out to her again.
Director, E-commerce Marketing
On Thu, Feb 21, 2013 at 10:56 AM, ME | Chango firstname.lastname@example.org> wrote:
How are you and how is 2013 treating you? I was hoping to meet and discuss Costco & ZZZZ. ZZZZZ solves common problems for marketers, such as finding new customers and getting the most value from existing ones. ZZZZZ is best known for prospecting with Search Retargeting, but as part of our programmatic technology, we also provide the most granular form of site retargeting. And now with FBX access, we are the only company that brings scalable search data into the Facebook Exchange.
I’m based in Seattle and would welcome the opportunity to meet. When works for you? Please let me know if there’s anyone else to whom I should reach.
so i sent the below message and watch love unfold:hey. think we’d get along but let me know what you think!
Mar 3, 2013 – 8:10pmDefinitely not. Did you even read my profile?
Mar 3, 2013 – 8:48pmtrying to decide if this is a joke…yeah. i just re-read it to see if i was missing something and nop, still think we would get along and i can check all the boxes of your list of must’s
Mar 3, 2013 – 9:02pmWell, you haven’t actually answered any match questions so I have to decide based on reading your profile, which is an illiterate mess. You haven’t capitalized a single letter and there are tons of grammar and spelling mistakes, so as a result it reads like some kind of schizophrenic manifesto. Sorry, maybe this comes across as hypercritical to you, but I want to date someone who has a similar level of pride and attention to detail.
Also, you are a Christian, and I don’t get along with religious people at all. I can when I have to, but I don’t want that in a romantic partner.
Mar 3, 2013 – 10:56pmhey dude-
thanks for the advice (?). i get that this whole internet dating is all about judging someone based on limited context and info but i honestly don’t really care to invest in writing my life story and capitalizing letters.
based on these few messages, i can see we definitely see things differently and would not get along. i’m not sure how this is working out for you but it might make sense to chat with people who you are interested in versus shredding those you are not (seriously, why respond if there’s no interest?)
Mar 3, 2013 – 11:05pmYeah who cares about communicating effectively or representing yourself well, you’re just trying to meet the most important human being in your life with whom you will spend your entire time on Earth. nbd. why evn spll wrds & r hve vwls? jst typ bllsht